Social Media Day and the Face-to-Face Renaissance
Mashable—the Internet news blog—organizes and celebrates the first-ever Worldwide Social Media Day today. They've inspired 600+ meet ups in 93 countries. One of the Worldwide Social Media Day meet ups is here in Vancouver at LUX Restaurant & Bar on Granville Street, where folks will join "Sociable!" author @ShaneGibson as they all anxiously await the chance to finally get "swarm ... Continue Reading ››
Pay Attention or Pay for Cardboard
It's hard to pay attention. I have trouble keeping my focus on the Web. Believe me, I've tried. I separated social media activities from content marketing. I only read my RSS feeds between 8 and 9 a.m. I even tried full-screen browsing, but nothing could overpower the strength of worldwide wanderlust. I'm not alone. Earlier this week Random Adam almost ... Continue Reading ››
Latent Semantic Indexing and Related Gobbledygook
It's never long until search pundits coin a niche phrase. This time? It's "latent semantic indexing." This is yet another way to describe what we all—well, most of us—have been doing all along. Search engine algorithms place some sort of value on different key phrases used in the same context on one page. For example: If you sell sailboats, you may optimize ... Continue Reading ››
Don’t Be a Social Media Tourist
Social media marketing is verging on not being new anymore. With that said, there are “experts” on every corner claiming to be “gurus” or “for hire evangelists.” Their hearts are in the right place, but will their heads get you to your desired destination? I think the constant in social media is that it will be ever-changing. No one can know everything ... Continue Reading ››
Sweet Mashable Mention for Chocomize
Meet Chocomize. They help you create personalized chocolate bars to give as birthday presents, wedding favors and holiday gifts. Since we launched their site a few months ago, Chocomize has been wholly dedicated to social marketing. They regularly post to the Chocomize blog. They Tweet. And all that activity has helped Chocomize nab mentions in Oprah Magazine, on ... Continue Reading ››
Social Marketing and the Bar Joke
Bob the Barber, Alopecia Al and Yanni the Used Car Salesman walk into a bar. It's an old-fashioned speakeasy. Creaky, nicotine-tarnished wood. Dull brass accents. And a glass menagerie of ancient spirits behind a long bar with worn leather stools. Bob, Al and Yanni approach the bartender, order their usuals and plop down onto three empty stools. Bob's seat squeaks. Bob ... Continue Reading ››
Internet Marketing and Stage Fright
Who would listen to you if you dared to be yourself on the Internet? For most of us, that's a scary question. We write to sell. We design to get attention. And we develop mobile apps to make life easier for everyone else. We all have our goals and ulterior motives, but we each also have a distinct personality and a unique imagination. ... Continue Reading ››
Social Marketing and the Man in the Corduroy Pants
This past Tuesday I attended my homeowner association's annual general meeting, partly because I recently bought a condo. Plus I was somewhat curious about parking and pool cleaner politics. 187 of us packed into a small ventless room. We grabbed ballots and perched ourselves on flimsy chairs. Long-winded speeches were made by each board member. Then we got down to ... Continue Reading ››
WordPress 3 Is Cool like Thelonious Monk
WordPress 3 "Thelonious" is here, and I'm stoked it's nicknamed after my favorite jazz pianist. WordPress 3 allows you to upload and manage multiple blogs or websites from a single installation. When I used to actively blog on five websites, I had to log in and out of each WordPress site, which became a pain in the butt without MU. I tried ... Continue Reading ››
Our SEO Strategy on Key Phrase Repetition
Michael Mothner posted 5 Secrets to Selecting Highly-Effective SEO Keywords, and that got me thinking about our take on key phrase repetition. Each Wednesday, I've posted quick SEO strategies. From key phrase selection to key phrase density. For this mid-week post, I'll cover the way I reach 3 to 5 per cent saturation through key phrase repetition. Using a phrase 3 ... Continue Reading ››
Video Marketing and the Rise of “Dear Vancouver”
Our Vancouver office is smack dab in the middle of one of the greatest cities in the world. The Economist ranked Vancouver as The World's Most Liveable City - at least twice. Glass skyscrapers. Misty sunsets. Ocean breezes. A multicultural vibe. Tourists. And fresh cuisine. It's obvious. We're smitten to be here. So is this guy who just posted "Dear Vancouver." The local Twittersphere has ... Continue Reading ››
Small Business Focus for Small Business
Mashable.com just shared a blog post on how small businesses can leverage social media effectively. Have you explored how to interact with customers through social networks? We realize thinking about this can be overwhelming (It sometimes overwhelms us.). Twitter. Facebook. Foursquare. Yelp. Huh? Maintaining presence on all these social networks isn't easy. Plus it isn't practical for small businesses. Try this, instead: ... Continue Reading ››