Online Copy Editors Loathe Verbiage
Verbiage is bad. It's any text that uses too many words or overly technical terms. As your copy editor, I prevent verbiage from taking over Web pages, how-to videos, blog posts, articles, reviews and any other rich content modality. The final result isn't verbiage. It shouldn't be wordy. It can't be technical. Your text must be clear and concise. Clean ... Continue Reading ››
The Value of Product Customization Functionality
Do you sell custom shoes? Custom handbags? Or maybe pet food? Want to make buying these things fun? Product customization means a customer can see what the custom product will look like before placing an order. This not only enhances the buying process to increase conversions, it's engaging, fun and likely leads to more confident purchases and less returns because it wasn't ... Continue Reading ››
Key Elements of a Good Article
One way to create backlinks using rich content is article marketing. Articles are topic-driven content pieces, usually 300 to 500 words in length. They provide a way to educate, inform or enlighten potential clients or customers—without selling to them. They can build thought leadership for you and your business within your niche market or industry. Plus the author area at the ... Continue Reading ››
Web Branding and Your Business’ Heart Song
Web marketing is no longer about promoting your products or services down a one-way channel. You can pay for clicks, encourage reviews and build brand value through various techniques, but the real lifeblood of long-term success comes from the ability to join the conversation and—while doing so—be yourself. How do I promote my product? How do I create a story that doesn't ... Continue Reading ››
How Your Story Becomes Your Website
Everything begins as a story. Your early childhood. Your wedding day. Your business launch. When we relate to each other, we relate through the stories we tell. Whitney Quesenbery and Kevin Brooks recently contributed to Johnny Holland Magazine about the value of story to find solutions to problems clients face. In "Using Stories for Design Ideas," Quesenbery and Brooks touched on ... Continue Reading ››
The Definition of Backlinks
Backlinks—also named inbound links—are any external links to your website from online content, such as blogs, directories, distributed content or customer reviews. When we blog about our client's website launch, for example, we link back to their home page. If we write about other pages on the site, such as a new web development technique for the contact form, we may link ... Continue Reading ››
The Web Design Challenges We Face
Web design is tricky. Unlike print design where creativity is impacted little by real-world requirements, Web design is highly technical. A designer must consider screen sizes, screen brightness and contrast, functionality, Web development methods, Google search algorithms...and the list goes on. Balancing SEO best practices, Web development realities and preferred aesthetics is a juggling act all Web designers must master, and ... Continue Reading ››