Online Business Lessons from Facebook
Making privacy settings difficult to change or inaccessible frustrates anyone. Mashable reports that PC World columnist JP Raphael noted: “Achieving maximum privacy on Facebook now requires you to click through 50 settings and more than 170 options, and even that won’t completely safeguard your info.” How will this go over with Facebook users who value privacy? It’s very likely they’ll lose trust.
Want do these two Facebook mistakes teach us? Put usability and transparency high on your list, ask for feedback and listen to your brand. Communicate well, and you can build trust with your visitors.