June 10, 2010
Social Marketing and One Lonely Customer
What’s up with this? Starbucks dominates all other big businesses on social networking sites. I’ve heard this before, and now it’s all over Twitter like a cup of Clover® Brewed Coffee on a white fabric sofa. Why do I care? @Starbucks won’t respond to me on Twitter. I’m a card-carrying regular. I dig rich pungent Arabian coffee. My blood is made of milk, sugar and cocoa. And I meet clients for Flavored Lattes all the time, but there’s something about my Tweets that doesn’t jive with their crack team of six social media experts.
Maybe I bore them. Perhaps I’m just not supposed to be a part of their 82,000+ coffee klatch. That’s OK.
