May 21, 2010

Social Marketing with Foursquare and Gowalla

“Where are you?” That’s the question I asked when I landed on a Twitter profile with no info. While it had a branded Twitter background, the retail business failed to reveal its location. Key, right? Of course.

What is it about social marketing that keeps us from going one step further to reveal who we are, what we do and, most essential for terrestrial retail businesses, where we’re located? Is it just too new to us?

Speaking of new, Foursquare and Gowalla are two startup location-based social networks (and formidable competitors) that can help retail businesses not only get noticed, but build location awareness.

Foursquare and Gowalla users post their whereabouts. Their check-ins are shared within a permission-based social network. Major brands are beginning to use location-based social networking to build value.

Starbucks rewards Foursquare users who check-in enough times at participating retail locations with beverage discounts. Tasti-D Lite was one of the first to use Foursquare as a social marketing tool.

Imagine how you might use location-based social networking to motivate your retail clientele.


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