The Value of Product Customization Functionality
Do you sell custom shoes? Custom handbags? Or maybe pet food? Want to make buying these things fun?
Product customization means a customer can see what the custom product will look like before placing an order. This not only enhances the buying process to increase conversions, it’s engaging, fun and likely leads to more confident purchases and less returns because it wasn’t what the customer was expecting.
The recent rise in the number of user-powered customization has been astounding. Most Internet users take advantage of customizing their online profiles, whether it’s their Twitter background or choosing the colors of their Yahoo! page; likewise, some startups are taking product customization to new levels.
Take a look at Laudi Vidni. The highly interactive Flash functionality makes customizing a handbag personal and fun…just don’t let my girlfriend find out how fun it is. With the steep price for today’s handbags, why not create something uniquely yours? Imagine doing that on the fly—completely online.
Our team was thrilled to design and develop Chocomize.com, a custom chocolate factory where users can play like Willy Wonka. Their success has vaulted them to features in O: The Oprah Magazine and on Mashable.com. We built their Creation Station to be fun, easy and addictive. The results have been positive.
If you have an idea for a product customization site, I’d love to hear about it. Let’s talk: (888) 764-0394.
Hi. I see that you guys are really pros. Keep on the good work