July 5, 2010
The Definition of Backlinks
Backlinks—also named inbound links—are any external links to your website from online content, such as blogs, directories, distributed content or customer reviews. When we blog about our client's website launch, for example, we link back to their home page. If we write about other pages on the site, such as a new web development technique for the contact form, we may link ... Continue Reading ››
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July 1, 2010
The Web Design Challenges We Face
Web design is tricky. Unlike print design where creativity is impacted little by real-world requirements, Web design is highly technical. A designer must consider screen sizes, screen brightness and contrast, functionality, Web development methods, Google search algorithms...and the list goes on. Balancing SEO best practices, Web development realities and preferred aesthetics is a juggling act all Web designers must master, and ... Continue Reading ››
June 30, 2010
Social Media Day and the Face-to-Face Renaissance
Mashable—the Internet news blog—organizes and celebrates the first-ever Worldwide Social Media Day today. They've inspired 600+ meet ups in 93 countries. One of the Worldwide Social Media Day meet ups is here in Vancouver at LUX Restaurant & Bar on Granville Street, where folks will join "Sociable!" author @ShaneGibson as they all anxiously await the chance to finally get "swarm ... Continue Reading ››
June 29, 2010
Pay Attention or Pay for Cardboard
It's hard to pay attention. I have trouble keeping my focus on the Web. Believe me, I've tried. I separated social media activities from content marketing. I only read my RSS feeds between 8 and 9 a.m. I even tried full-screen browsing, but nothing could overpower the strength of worldwide wanderlust. I'm not alone. Earlier this week Random Adam almost ... Continue Reading ››
June 28, 2010
Latent Semantic Indexing and Related Gobbledygook
It's never long until search pundits coin a niche phrase. This time? It's "latent semantic indexing." This is yet another way to describe what we all—well, most of us—have been doing all along. Search engine algorithms place some sort of value on different key phrases used in the same context on one page. For example: If you sell sailboats, you may optimize ... Continue Reading ››
June 24, 2010
Don’t Be a Social Media Tourist
Social media marketing is verging on not being new anymore. With that said, there are “experts” on every corner claiming to be “gurus” or “for hire evangelists.” Their hearts are in the right place, but will their heads get you to your desired destination? I think the constant in social media is that it will be ever-changing. No one can know everything ... Continue Reading ››
June 23, 2010
Sweet Mashable Mention for Chocomize
Meet Chocomize. They help you create personalized chocolate bars to give as birthday presents, wedding favors and holiday gifts. Since we launched their site a few months ago, Chocomize has been wholly dedicated to social marketing. They regularly post to the Chocomize blog. They Tweet. And all that activity has helped Chocomize nab mentions in Oprah Magazine, on ... Continue Reading ››
June 22, 2010
Social Marketing and the Bar Joke
Bob the Barber, Alopecia Al and Yanni the Used Car Salesman walk into a bar. It's an old-fashioned speakeasy. Creaky, nicotine-tarnished wood. Dull brass accents. And a glass menagerie of ancient spirits behind a long bar with worn leather stools. Bob, Al and Yanni approach the bartender, order their usuals and plop down onto three empty stools. Bob's seat squeaks. Bob ... Continue Reading ››
June 21, 2010
Internet Marketing and Stage Fright
Who would listen to you if you dared to be yourself on the Internet? For most of us, that's a scary question. We write to sell. We design to get attention. And we develop mobile apps to make life easier for everyone else. We all have our goals and ulterior motives, but we each also have a distinct personality and a unique imagination. ... Continue Reading ››
June 18, 2010
Social Marketing and the Man in the Corduroy Pants
This past Tuesday I attended my homeowner association's annual general meeting, partly because I recently bought a condo. Plus I was somewhat curious about parking and pool cleaner politics. 187 of us packed into a small ventless room. We grabbed ballots and perched ourselves on flimsy chairs. Long-winded speeches were made by each board member. Then we got down to ... Continue Reading ››