Website Design Tip: Consider Your Visitors
You want a new site. Your website designer asks, “What do you want to include on your home page?”
You spend the next five minutes describing every detail of your business. Its mission. Vision. Values. Customer testimonials. Team pics. A how-to video. By the time you’re done, what started out as a home page becomes a cluttered, unfocused mess. While a home page introduces your business, it must be precise.
Web usability consultant and Don’t Make Me Think author Steve Krug goes covers this topic well. Clean lines. Easy navigation. A page that’s free of long content. Krug, other usability experts and visitor studies help us keep your visitors in mind. What do THEY need? Connect with that as quickly as possible.
What often gets left out in the website design brainstorm is the most important component of your business: the visitor. The desire to introduce everything all at once may hurt your efforts. Is there anything in your home page concept that will motivate visitors to do business with you? If not, keep brainstorming.
As website designers and clients, we must shift our brainstorming focus from what we want to what your visitors need. If they want to trust you, build that trust in the hero box. If they crave inspiration, inspire them in a headline. When you sell a wide range of products, find the thing that sets you apart. Use it.
Make your home page for your visitors—not for you and me—and we can achieve top conversions.
